4D is the name we’ve given to our distinctive approach, which takes into account how people use areas and resources over time. We place utmost importance on the distinctiveness of place and incorporate a cultural mapping process to our work which, when combined with successful stakeholder facilitation reveals hidden assets and discovers opportunities for sustainable, and differentiated, cultural tourism development.

This 4D cultural planning approach has proven to be ideal for developing cultural destinations that are authentic and appeal equally to local people and visitors. Cultural tourism research demonstrates that local use and success is key to meet the needs of Cultural Tourists who are attracted to experiential, domestically used products ie activities and places that are authentic and used by local people.