Building on a brand identity created by Detail in 2014, M.CO provide full service creative and account management to Dublin-based artisan pottery Arran Street East, with an ongoing brief to develop and grow and nurture a community of pottery, design, and craft lovers, using social media as a platform to build positive memories and feelings that will engage potential Arran Street East partners and customers over time, engendering long term audience growth in-line with policy and business goals.
The M.CO creative and content team ideate, strategise, and produce creative content for Arran Street East – from styled image and film content for Instagram and Facebook, to long form blog posts, web content and product photography, packaging design, investor presentations, online and print ad content and creative, press events and retailer point of sale marketing materials.
We create authentic, considered, consistent content driven by a deep understanding of the Arran Street East audience, and a narrative woven around the what, the why and the how of the brand, and publish the right content to the right channels at the right time.
Working with the studio manager and creative director since 2016, we have developed a 360° marketing communications effort around a unified aesthetic with an authentic message, powered by agile digital marketing, which has seen consistent impressive growth both in revenue and online community figures for Arran Street East to date.
We are proud to have been instrumental in Arran Street East winning Best Use of Facebook by a Small Business at the Sockies Awards in 2017 and 2018, and being finalists in Best Use of Instagram, Best Social Media by an SME, and Best Experimental Format in 2017, and in Best Use of Instagram and Best Use of Realtime Marketing in 2018.