The National College of Art and Design (NCAD) wanted a new approach for the final year fashion students’ graduate show, and something students could use in the future to showcase their collections. For NCAD Fashion’s 2017 graduate showcase, they moved away for the first time from their traditional catwalk show approach to a presentation format, centred around a 20-minute-long fashion film, a 20 second social media edit, and a three minute behind the scenes documentary.
The fashion film needed to present student work in a clear, dynamic, innovative and engaging screen format with a focus on the design and detailing, showcasing 3 looks for each of the 18 graduating students.
The behind the scenes documentary had to communicate the key messages of the NCAD fashion department, design school, and the college as a whole – portraying NCAD as the college of choice for students who want to be challenged creatively – as well as incorporating messages from corporate sponsors.
As a fashion film, for fashion graduates, the creative thought behind the film, and the technical execution needed to be particularly strong to properly showcase the diverse and cutting-edge work of the students. It was a project with a tight turnaround time and a challenging shooting schedule, with 54 looks being shot across two days, in four locations, so a reactive, agile, and very organised pre-production, production, and post-production schedule, and a flexible creative team was a necessity.
We commissioned Dublin electronic music collective SYLK to create a bespoke 18-minute track to soundtrack the fashion film, and we worked with the NCAD team to develop their scripts and messaging for the mini-documentary film.
The films were launched at an exclusive screening at NCAD on the 23rd May for invited media and fashion industry people, accompanied by a static installation of student’s collections, look books and portfolios.
The fashion film was also screened alongside the fashion graduates work during the NCAD Annual Graduate Show in June, and was released by NCAD and the students on their social media channels, and our own social channels.