Mobilising and motivating people to upgrade their homes by making them warmer and more sustainable, we used a design thinking process to work with Sustainable Energy Authority Ireland (SEAI), focus groups, and user journey mapping with communities around the country to develop and prototype the Cosy Up Your Home initiative, part of the SEAI Future of Retrofit project.
For the Future of Retrofit project, working with the SEAI and the Department of Communications, Energy, and Natural Resources (DCENR), we developed a design thinking process around three stakeholder workshops on energy efficiency and one focus group of consumer homeowners, to inform the work of the internal team in developing creative solutions for a Future of Retrofit strategic framework.
Working with homeowners and key public and private sector stakeholders, we redefined the problem statement to explore and develop creative solutions collaboratively, to identify how best to realise more sustainable energy retrofits of existing homes in Ireland.
We facilitated service design workshops to develop bespoke solutions and actions in response to the complex challenge of encouraging and motivating people to really take action on energy efficiency. We took a people-first and iterative approach.
Analysis after each successive workshop informed the focus of the next, and we tailored ideas for action to target user segments, allowing for the diverse needs, motivations, and capabilities of diverse groups of people.
We developed new tools for the workshops, engaging directly with users in a journey mapping process, which identified some key segments to target. These segments were then used to prototype ideas that could better motivate and enable people to undertake energy efficiency improvements in their homes.
At our Pop-Up Prototype event in Oxmantown in the heart of Dublin’s Markets Area, visitors experienced and learned about energy efficiency measures, with activities specifically designed to inspire people to engage in energy efficiency improvements in their own homes.
User research via a survey and 1-1 phone calls was analysed during this process, allowing us to create a more tailored, user-centred approach in helping to create a sustainable society in Ireland.