M-CO firstly designed the Tourism Ireland Business Plan 2018 document in digital and print formats. Our brief was to create impact and excitement in the presentation of its programme of activities for 2018 to engage stakeholder interest. We achieved this with strong visual content and bold use of graphics.

Following this, M-CO were asked to create a series of films for Tourism Ireland to capture promotional events and programmes. We did this in collaboration with the Tourism Ireland team, using a combination of new film, and editing of existing footage, to create the greatest impact and best use of the available resources. Given the international nature of Tourism Ireland’s work, we also worked remotely with overseas videographers, giving direction to the filming to ensure that the final edit was seamless and of the highest quality.

Our suite of work was used to present and distribute to Tourism Ireland’s network of industry partners to communicate their work, and ensure that their stakeholders were fully informed and engaged in their activities.