In 2017 M-CO designed the Rotunda Annual Report, following on from designing the 2016 Report the year previous. The objective was to showcase the impressive clinical results achieved by the Rotunda Hospital in both a national and international context. For the 2017 report, M-CO built on and evolved from the work undertaken in 2016, giving each chapter a unique identity.
The principal concept centred around openness and inclusion, reflecting the Hospital’s ethos. Vibrant shapes and patterns express the complexity and individuality of each patient journey. These journeys were distilled into vignettes displayed on the front cover of the report, signifying the touchpoints commonly encountered – from making an appointment, to a meal post-labour, right through to a baby’s first bath.
The Rotunda creates and supports so many significant moments, and our aim was to capture a snapshot of each of these by delivering photography that captured real-time imagery sympathetic to the nature of the hospital and those in its care, adding a new visual dimension to its story that shaped the distinct look and feel of the finished report.